Restaurant Demo
Cracks Website
EXECUTIVE SUMMARY
Cracks Hospitality Studio exists to design, operationalize, and scale high-performance hospitality businesses by combining expert consulting, advanced technology, and education-driven media.
We create pragmatic, profit-focused solutions that bridge the gap between operational excellence, guest experience, and brand scalability.
CONSULTING services STRUCTURE
Our fees are structured around three distinct packages tailored to your specific needs and scope of work. Whether you need support with concept development only or comprehensive guidance from initial planning through to opening day, we offer flexible engagement options that align with your project's complexity and your level of involvement.
PACKAGE OVERVIEW
STANDARD PACKAGE RATES
* Note: Minimum project size is 250 SQM.
BLUEPRINT
Strategic Planning & Concept Development
The Blueprint package provides the essential groundwork for a successful hospitality concept. We validate your vision through market analysis, concept refinement, and financial modeling to ensure your project stands on solid ground before significant investments are made. We provide you with tools to develop a successful concept.
In-depth Market Research & Analysis
  • Comprehensive market opportunity assessment
  • Site location evaluation and recommendations
  • Identification of market gaps and opportunities
Target Demographic Profiling
  • Customer persona development
  • Spending pattern analysis
  • Lifestyle and preference mapping
  • Suggested pricing models
Competitive Positioning
  • Detailed competitor analysis (up to 5 direct competitors)
  • SWOT analysis
  • Unique selling proposition development
Concept Development & Refinement
  • Brand story and concept articulation
  • Menu direction and pricing strategy. Sample menus.
  • Service style recommendations
  • Basic design brief
  • Space planning
  • Manuals to design your venue
Financial Feasibility Analysis
  • Initial investment estimation
  • Projected P&L statements (3-year outlook)
  • Break-even analysis
ROI Forecasting
  • Return on investment projections
  • Capital requirement assessment
  • Funding option recommendations
Risk Assessment
  • Identification of potential operational risks
  • Market vulnerability analysis
  • Contingency planning foundations
Operational Manual Templates
  • HR templates (Job descriptions, job advertisements, HR handbooks)
  • Training templates (Cycle of service, wine, bar trainings)
Timeline: 6-8 weeks
Deliverables: Comprehensive concept document, market analysis report, financial projection models, presentation of findings, and operational templates.
Services Not Included:
Branding & Identity Development - Logo design, visual identity creation, brand guidelines
Marketing & PR -
Digital marketing strategy, social media management, PR representation
Interior Design -
Detailed design planning and execution (we provide guidance only)
Full Project Management -
Day-to-day construction and development oversight
FRAMEWORK
Strategic Planning, Design & Development Phase
Building upon your validated concept, the Framework package guides you through transforming your vision into a physical space.
We work with your design and construction teams to ensure the operational efficiency and aesthetic appeal of your establishment.
Includes all the Blueprint package plus:
Restaurant Design Coordination
  • Designer selection assistance
  • Operational flow optimization
  • Design brief development
  • Guest journey mapping
Kitchen & Bar Design
  • Workflow efficiency planning
  • Station configuration
  • Equipment specification and sizing
  • Capacity optimization
  • Kitchen consultant assistance
Layout Optimization
  • Space utilization analysis
  • Traffic flow planning
  • Seating configuration recommendations and planning with the designer
  • Operational bottleneck prevention
Equipment Specification
  • Detailed equipment lists with specifications
  • Vendor recommendations
  • Budget-conscious alternatives
  • Long-term cost analysis
Project Management
  • Timeline development and tracking
  • Milestone establishment
  • Coordination between stakeholders
  • Once a week progress reporting
Vendor Coordination
  • Preferred supplier network access
  • Contract negotiation assistance
  • Quality and price evaluation
  • Order tracking and delivery coordination
Quality Control
  • Design integrity verification
  • Construction milestone inspections
  • Equipment installation oversight
  • Systems testing and validation
Budget Monitoring
  • Cost tracking against projections
  • Variance analysis
  • Budget adjustment recommendations
  • Value engineering when necessary
Timeline: 12-18 weeks
Deliverables: Design review documentation, equipment specifications, vendor recommendations, project timeline, budget tracking tools, regular progress reports, and support on the recruitment of key stakeholders
Services Not Included:
Full Interior Design Services -
We coordinate with your chosen designer but do not provide complete design services
Architectural Services -
Structural design, technical drawings, and permits should be handled by licensed professionals
Branding Implementation -
We advise on brand integration in the space but don't create brand assets
Construction Management -
Daily on-site construction supervision remains the responsibility of your general contractor
Legal Services -
Lease negotiations, permits, and licensing should be handled by qualified legal professionals
LAUNCH
from zero to cashflow
The Launch package delivers comprehensive support from kick off meeting to construction through grand opening. We handle the critical operational setup, staff training, and launch preparations that will define your establishment's early success and long-term sustainability.
Includes all the Blueprint and Framework packages plus:
Complete Operational Setup
  • Customize standard operating procedures development
  • POS system setup and configuration
  • Reservation system implementation
  • Inventory management system installation
  • Back-office systems integration
Staff Training & Development
  • Recruitment assistance
  • Comprehensive training program development
  • Management team coaching
  • Service standards implementation
  • Team building and culture development
Marketing & PR Strategy
  • Brand launch plan in combination with your Public Relations team, we design the strategy
  • Digital presence development planning
  • Public relations campaign guidance
  • Opening event planning
  • Media relations management
  • Marketing plan with your media company
Launch Support
  • Opening timeline creation
  • Soft opening coordination
  • Grand opening execution
  • Initial guest feedback collection
  • First 2 week operations monitoring, hands on approach
Quality Control Systems
  • Quality assurance protocols
  • Customer service standards
  • Product consistency measures
  • Cleanliness and maintenance routines
Revenue Optimization
  • Pricing strategy implementation
  • Upselling techniques
  • Menu engineering and costing
  • Promotion planning
  • Reservation/table management optimization
Ongoing Support
  • Weekly operations review (first month)
  • Monthly performance assessment (first three months)
  • Course correction recommendations
  • 24/7 emergency consultation
  • Management mentoring
  • Full tastings: Food, drinks and wine. Development of the menus in collaboration with the owners and key stakeholders.
Performance Monitoring
  • KPI setup and tracking
  • Customer satisfaction measurement
  • Staff performance evaluation
  • Financial target monitoring
Team
  • Full management training
  • Smart rostering systems
  • Responsible for the recruitment of key stakeholders in collaborations with your Human Resources team and external recruitment agents
  • Job descriptions and jobs adds for all the team members
  • RASCI Matrix for each team member highlighting their responsibilities
  • Full onboarding support with the management team
  • Compensation and benefits table
Timeline: 20-26 weeks
Deliverables: Complete operations manual, training materials, marketing launch plan, quality control checklists, performance monitoring tools, and hands-on support through opening. Full on package.
Services Not Included:
Creative Production -
Photography, videography, and creative asset development should be handled by specialized agencies
Media Buying -
Paid advertising placement and management requires dedicated marketing expertise
Public Relations Representation -
We provide strategy but not direct media outreach or PR representation
Brand Asset Creation -
Logo design, menu design, and visual identity components require specialized design services
Website Development -
Technical development of digital platforms requires specialized web development services
PACKAGE OVERVIEW
PAYMENT SCHEDULE
Post-Opening Management PACKAGE
Ongoing Operations Support
Essential MANAGEMENT
Designed for smaller or mid-size hotels with cost-conscious goals, this option is focused in operational stability and cost efficiency.
Ideal For: Properties that need stability and structure without full-scale optimisation
MANAGEMENT SERVICES INCLUDE:
  • Weekly Operational Oversight
  • Financial Reporting (Basic)
  • Staff Training (Core)
  • Inventory Management
  • Coordination with Hotel
  • Brand Standards Maintenance
BENEFITS:
  • Stable and structured support
  • Balanced risk with base fee plus performance incentive
  • Operational focused
  • Hotel maintains ownership of all operational decisions
Term: Initial 1-year agreement with option to renew. 2 months notice from either side
Weekly Operational Oversight
  • Supervision of service periods (not full-day coverage)
  • Weekly management team syncs
Financial Reporting
  • Monthly P&L
  • Weekly sales and cost summary
Staff Training
  • Basic onboarding training
  • Monthly skills refreshers
Inventory Management
  • Ordering and par level setup
  • Monthly stock check
Coordination with Hotel
  • Weekly ops check-in with hotel liaison
Brand Standards Maintenance
  • Basic SOP development
  • Service checklist enforcement

Deliverables: Monthly performance reports, quarterly business reviews, updated procedures manual, and tailored improvement initiatives
Services Not Included:
Full Accounting Services -
While we monitor financial performance, formal accounting should be handled by dedicated professionals
Legal Representation -
Legal matters should be addressed by qualified attorneys
Marketing Content Creation -
Creative development of marketing materials requires specialized agencies
IT Support & Maintenance -
Technical support for systems requires dedicated IT professionals
Direct Staff Management -
While we advise management, day-to-day staff supervision remains the responsibility of your management team
advance MANAGEMENT
Our Management package utilises a traditional hotel management fee structure with three components:
MANAGEMENT SERVICES INCLUDE:
  • Full operational management and staffing
  • Daily supervision of all restaurant functions
  • Financial management and reporting
  • Staff recruitment, training, and development
  • Marketing and sales activities
  • Inventory and supply chain management
  • Quality control and guest satisfaction monitoring
  • Brand standards maintenance
  • Coordination with hotel operations
BENEFITS:
  • Traditional structure familiar to hotel owners
  • Balanced risk with base fee plus performance incentives
  • Clear alignment with revenue growth and profitability
  • Hotel maintains ownership of all operational decisions
Term: Initial 1-year agreement with option to renew. 3 months notice from either side
Performance Analysis & Optimization
  • Weekly sales and labor analysis
  • Menu performance evaluation
  • Cost of goods sold (COGS) monitoring
  • Profit margin optimization
  • Operational efficiency assessment
Staff Development & Retention
  • Ongoing training program refinement
  • Management coaching and mentoring
  • Staff performance evaluation systems
  • Incentive program development
  • Leadership skill enhancement
Financial Management
  • Budget compliance monitoring
  • Cash flow optimization
  • Cost control implementation
  • Revenue management strategies
  • Profitability enhancement
Marketing & Guest Experience
  • Customer feedback analysis
  • Social media strategy refinement in collaboration with your marketing team
  • Promotional calendar development
  • Loyalty program optimization
  • Brand consistency monitoring
Systems Refinement
  • Operational procedures optimization
  • Technology utilization assessment
  • Workflow efficiency improvements
  • Inventory management refinement
  • Service standard enhancements
Crisis Management & Problem Solving
  • Rapid response consultation
  • Issue identification and resolution
  • Performance recovery planning
  • Competitive threat analysis
  • Adaptation strategy development
Growth Planning
  • Expansion opportunity assessment
  • Concept evolution guidance
  • Seasonal menu development
  • Business diversification strategies
  • Long-term sustainability planning
Vendor & Partner Relations
  • Supplier performance review
  • Contract renegotiation assistance
  • Alternative sourcing research
  • Partnership opportunity identification
  • Cost-saving initiative implementation

Deliverables: Monthly performance reports, quarterly business reviews, staff development plans, updated procedures manual, marketing calendar, and tailored improvement initiatives
Services Not Included:
Full Accounting Services -
While we monitor financial performance, formal accounting should be handled by dedicated professionals
Legal Representation -
Legal matters should be addressed by qualified attorneys
Marketing Content Creation -
Creative development of marketing materials requires specialized agencies
IT Support & Maintenance -
Technical support for systems requires dedicated IT professionals
Direct Staff Management -
While we advise management, day-to-day staff supervision remains the responsibility of your management team
additional services
Ongoing Operations Support
additional services
Scope of works
All fees are subject to applicable taxes. Fees are valid for contracts signed in 2025 and subject to annual review. For detailed terms and conditions, please refer to your consulting agreement.
For custom projects or special requirements, please contact us for personalized pricing.
PARTNER SERVICES
Design & Development Phase
Cracks Hospitality Studio works with a network of vetted specialist partners who can provide complementary services not included in our core packages. We can coordinate and oversee these partnerships to ensure seamless integration with our consulting work:
Design & Architecture
  • Interior Design Services - Full-service interior design from concept to completion
  • Architectural Services - Building plans, technical drawings, and permit management
  • Kitchen Design Specialists - Detailed kitchen engineering and specialized equipment integration
Branding & Marketing
  • Brand Identity Development - Logo design, visual identity systems, and brand guidelines
  • Menu & Collateral Design - Print and digital menu design, promotional materials, and signage
  • Website & Digital Development - Website creation, online ordering systems, and digital presence
  • Public Relations - Media relations, press releases, and public relations campaigns
Technical Services
  • Audio/Visual Integration - Sound system design, music programming, and AV solutions
  • Lighting Design - Ambient, task, and accent lighting design and implementation
  • Smart Restaurant Technology - IoT integration, automation systems, and advanced tech solutions
Construction & Project Management
  • General Contractors - Specialized restaurant construction services
  • Full Project Management - Dedicated daily on-site project management
  • Specialty Fabrication - Custom furniture, fixtures, and installation services
* Note: Partner services are quoted separately and managed through our vendor coordination process. We help select the right partners for your project and oversee their work to ensure alignment with your concept and vision.
Next steps
ENGAGEMENT TERMS
All fee models include core services outlined in our comprehensive scope
Fees are exclusive of consultant travel expenses, accommodation, and applicable taxes
Contract terms can be customized to align with specific project requirements
All management agreements include performance-based termination clauses with clear KPI definitions
90-day notice period for non-renewal across all models
* All fees exclude staff salaries, operating expenses, capital expenditures, and taxes.
* Financial projections are illustrative and based on comparable luxury hotel restaurants in Bangkok. Actual performance will vary based on specific concept, location, and market conditions
NEXT STEPS
1
Discovery Consultation
Complimentary initial meeting to understand your goals and requirements
2
Needs Assessment
Preliminary analysis of the opportunity and challenges
3
Proposal Development
Customized scope and engagement structure
4
Agreement & Kick-off
Project initiation and team deployment
WHY CRACKS HOSPITALITY STUDIO?
Proven Track Record
Successfully developed and operated 30+ restaurants globally
Specialized Expertise
Focus on high end hotel F&B operations
Holistic Approach
End-to-end capabilities from concept through operations
Financial Focus
Strong emphasis on profitability and ROI
Global Perspective
International expertise adapted to local markets
Brand Development
Creating distinctive destinations, not just restaurants
thank you
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