Restaurant Demo
Cracks Website
Building Hospitality Icons, One Restaurant at a Time
Founded by Manuel Palacio, co-founder of Hong Kong's Pirata Group with 27 venues and Cento Bangkok, and Nacho López, with 15+ years' experience turning raw spaces into high-revenue destinations, we bring unparalleled expertise to your hospitality venture.
Cracks Hospitality Studio lowers project costs by 10–20% through smart design and procurement while accelerating time-to-market. The combined savings effectively cover our consultancy fee.
Founders' Profile
With over 40 years of combined leadership in hospitality across global hubs like Hong Kong, Bangkok, London, Madrid, Ibiza, and New York Manuel Palacio and Nacho López bring unparalleled expertise to your venture.
Together, they offer a unique blend of global perspective and local understanding, delivering proven systems that adapt seamlessly to diverse market contexts.
Our Methodology
We transform spaces into profitable, beloved hospitality destinations through four core principles:
Guest-Centric & Revenue-Minded
We align pricing, experience, and team culture to drive repeat visits, creating sustainable revenue streams that build guest loyalty and business longevity.
Authentic & Story-Led
We develop concepts with a clear identity and cultural soul, ensuring each venue offers a genuine experience that resonates with its target audience.
Operationally Built-In
We design for profitability, scalability, and consistent execution from day one, embedding operational excellence into every aspect of your venue.
Global Perspective, Local Understanding
We blend international expertise with nuanced local insight to ensure concepts fit perfectly within their market context while standing out from competitors.
How We Create Value
Our fees are not an extra cost, they are a strategic investment that pays for itself through significant cost savings and accelerated success.
Cost Savings (10–20%)
We cut unnecessary budgets through informed design choices, realistic scope definition, and rigorous budget monitoring. Our market knowledge of CAPEX prices ensures fair deals and avoids costly supplier overcharges. These savings alone often match or exceed our consulting fee.
Faster, Smoother Openings
We not only open faster but also ensure that launch execution is frictionless. Our structured launch plan and in-house Academy reduce soft-opening periods, driving strong results from
day one. This means revenue starts flowing sooner, with fewer operational hiccups.
With over 30 successful openings worldwide between Manuel and Nacho — spanning Hong Kong, Bangkok, Ibiza, Madrid, and London, we’ve refined a methodology that maximises efficiency, minimises waste, and accelerates profitability.
Comprehensive Services
Smart Start – Capital Efficiency
Help clients avoid costly mistakes through strategic location selection, optimal layout design, and precise budgeting guidance.
Revenue Activation – Maximizing the Top Line
Engineer multiple revenue streams via strategic brand partnerships, thoughtful service design, and innovative menu strategy.
Sustained Profitability – Long-Term Performance
Post-launch support with robust systems and leadership tools to ensure business resilience and consistent financial performance.
From 0 to Cash Flow
We offer full-cycle support from initial concept to sustained profitability, ensuring your hospitality venture achieves its maximum potential.
Our scope includes concept creation, development, launch management, ongoing operational services, and specialized consulting in feasibility studies, menu development, and performance audits.
Latest Success
Cento Bangkok
+2000
Avg. Guests Per Month
Only open for dinner
14
Months to ROI
Based on EBITDA vs. Full Investment
30%
Average EBITDA
Includes rent cost
3%
YoY Growth vs. Y1
Month-over-Month Net Revenue
90%
Staff Retention
Since opening
4.8
Google Reviews
After 16 months of operations
Our approach doesn't just create beautiful spaces; it builds sustainable businesses with strong financials and loyal customer bases.
Key Performance Metrics
Our success is measured across five critical dimensions, each with specific targets and tracking methods.
Packages
Our fee structure is based on scope of work flexibility that scales with project complexity.
The cost savings and accelerated launch timeline typically offset the consultancy fee entirely.
Blueprint Package
Strategic planning & concept validation
  • Market analysis
  • Concept development
  • Operational tools & HR templates
  • Financial modelling
Timeline: 6–8 weeks
Framework Package
Design & development
  • Interior design coordination & layout optimisation
  • Menu engineering
  • Project management
  • Brand identity creation
Timeline: 12–18 weeks
Launch Package
Turnkey project management
  • Staff training
  • Marketing execution
  • Complete operational setup
  • Launch support
Timeline: 20–28 weeks

Clients typically experience 10-20% cost savings through our procurement expertise and design efficiency, plus significant revenue advantages from faster time-to-market.
Ready to Build Your Hospitality Icon?
Schedule a consultation to discuss how we can help your restaurant concept achieve its full potential.
Contact Us
Phone: +66 80 074 3811
Book a Consultation
Scan the QR code to schedule a first 60-minute strategy session with our founding partner.
Available in-person and via video call.
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